YouTube introduces new features for Premieres

YouTube Premieres

To help artists, publishers, and creators deliver a more interactive experience for a video debut, YouTube has added three new features to Premieres – Live Redirect, Trailers, and Countdown Themes.

YouTube Premieres has enabled creators to create a buzz around the release of a video and lets them and viewers experience a video for the first time together with a shareable watch page; the new features have been designed to make Premieres more synergetic.

Live Redirect

Creators can host a Live Stream before the premiere begins, kind of like the press conference before a movie is showcased, but on a virtual scale.

After the live stream ends, the live audience is directed to the upcoming Premiere before it starts. This way creators can gather an audience before the premiere and also interact with the audience and discuss the new video.

YouTube Premieres

How to set it up:

  • Create a live stream
  • Click Edit
  • From the Live Redirect page, choose a Premiere. Your audience will be sent thereafter your live stream ends

Also Read: YouTube to show ads on few videos without paying creators


Trailers enable creators to put out a pre-recorded video giving a glimpse of the Premiere, which can range from 15 seconds to 3 minutes in duration. Trailers are designed to prompt more viewers to tune into the Premiere.

YouTube Premieres

How to set it up:

  • Upload your trailer to your YouTube channel
  • From YouTube Studio, upload a video
  • From the “Visibility” step, schedule as a Premiere
  • Click Set up Premiere
  • Under ‘Add a trailer’ click Add and select your trailer

Countdown Themes

The countdown video that builds excitement for viewers before a Premiere begins, can now be customized to match the tone of the content.

Countdown Themes lets creators select a custom countdown for their Premiere across a range of themes, vibes, and moods traversing through calm, playful, and dramatic.

YouTube Premieres