As per the mandate, Zero Gravity will be responsible for print and digital media duties for #MOR2GO range of products for Havmor.
Zero Gravity Communications has bagged the communications mandate for Havmor with the #MOR2GO campaign. The agency has helped Havmor in getting its first product validation in Ahmedabad.
The positioning given by the agency is Don’t Stop the Fun, there’s #MOR2GO, the campaign aims to reinforce the experience of consuming artisanal ice-creams through doorstep delivery.
Zero Gravity Communications has developed a comprehensive strategy for the brand.
Khushboo Sharma, Founder & CEO, Zero Gravity Communications said, “Amid the COVID-19 pandemic, the formidable challenge was to regain customers’ trust in safe doorstep delivery and that too, for a product like ice-cream that is generally ordered at parlours rather than online. We wanted to bring forward a new experience of artisanal ice-creams at doorstep with direct communication. We have taken iterative approach with first print ads along with digital campaign that is regionally focused for Gujarat. Now we are going to take it forward with multiple states where Havmor is present along with product films that depict product experience and going forward we will move to storytelling.”
Commenting on the launch, Vincent Noronha, Parlour Business Head, Havmor Ice-Cream said, “Our newly-introduced artisanal range prioritises parlour innovations and promises a delightful experience to ice cream lovers. We identified the consumers demand at a time when disruptive changes had increased the need for joy, safety and convenience from trusted brands. COVID-19 has restricted the mobility of consumers and a lot of demand has moved online. Our new offering overcomes this barrier and provides the wholesome experience to ice cream aficionados to pump up the joy of celebrations. Consumer-centered innovation will always be at the core of our product strategy and business model”