The poetry in the new Alexa campaign celebrating the AI’s third anniversary has been written by in-house team members and the ad films are produced by Good Vibes Entertainment LLP.
As #AlexaTurns3 in India, Amazon celebrated its anniversary by showcasing stories from users across the country. The Alexa campaign features 6 videos, showcasing varied use-cases of Alexa across different customer segments.
From users at an old-age home dancing and singing to their favourite tunes, assisting users with a disability with reminders and hands-free smarty home control, and creating a memory with kids and family as they have fun, to depicting smart learning with Alexa in schools, the campaign emphasizes on befriending the blue light i.e. Alexa.
Puneesh Kumar, Country Leader for Alexa, Amazon India said, “Alexa has become a family member in millions of Indian households today. A voice interface humanizes the interaction between the user and a smart device and is a very natural way of engaging with technology. With Alexa our aim is to create new possibilities to touch lives and bring a meaningful change.”