Amazon Alexa ’s anniversary campaign brings stories from users across India


The poetry in the new Alexa campaign celebrating the AI’s third anniversary has been written by in-house team members and the ad films are produced by Good Vibes Entertainment LLP.

As #AlexaTurns3 in India, Amazon celebrated its anniversary by showcasing stories from users across the country. The Alexa campaign features 6 videos, showcasing varied use-cases of Alexa across different customer segments.

From users at an old-age home dancing and singing to their favourite tunes, assisting users with a disability with reminders and hands-free smarty home control, and creating a memory with kids and family as they have fun, to depicting smart learning with Alexa in schools, the campaign emphasizes on befriending the blue light i.e. Alexa.  

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Puneesh Kumar, Country Leader for Alexa, Amazon India said, “Alexa has become a family member in millions of Indian households today. A voice interface humanizes the interaction between the user and a smart device and is a very natural way of engaging with technology. With Alexa our aim is to create new possibilities to touch lives and bring a meaningful change.”