Team Dynamic will implement an open architecture model for BMW India, providing the brand with customer-centric communication solutions.
As per the announcement by IPG, Team Dynamic has been named the integrated communications partner for BMW India. The mandate includes lead creative, digital services and studio production. Team Dynamic is a bespoke IPG solution created for BMW India, with regional resources drawn from across the IPG portfolio. Team Dynamic won this communication mandate for the auto brand’s India business following a rigorous multi-agency pitch.
Team Dynamic will integrate marketing resources on a dynamic technology platform, providing the brand with a customer-centric communication solution from a range of IPG resources. This open architecture model provides greater value by building technology that puts data to work more intelligently, creatively and responsibly for BMW India.
With Team Dynamic, the brand intends to achieve a simpler, more effective and efficient way-of-working across all aspects of media, strategy and creative executions. Ultimately, the marketing solution will drive business results for BMW India as the automaker continues to expand its strong position in the premium sector of the international automobile market.
Commenting on the announcement, Simon Bond – SVP, Chief Growth Officer, Interpublic Group, said, “We continue to be proud of our partnership with BMW, and are excited that we are able to expand our relationship with this iconic brand in India, a key strategic growth market for the premium car segment. Much like the BMW brand, Team Dynamic is committed to the very highest quality.”