Created by Goodby, Silverstein & Partners, Cheetos’ Super Bowl spot ft. Ashton, Mila & Shaggy has been directed by Bryan Buckley.
After creating much curiosity with spots Evidence and Advice featuring celebrity-couple Ashton Kutcher and Mila Kunis, and artist Shaggy, Cheetos has finally unveiled its Super Bowl LV spot. It’s a recreation of It Wasn’t Me, an iconic song that came out about two decades ago — with a mischievous twist. The campaign offers a tip on what to do when you are caught sneaking Cheetos from your loved one’s stash. Just tell them: It wasn’t you — even if you are caught orange-handed!
“Mila and I both remember when ‘It Wasn’t Me’ came out 20 years ago when we were first working together on That 70s Show, so it’s really cool to come full circle with Cheetos, work together again and remix this song,” Kutcher said. “We’ve rarely done projects together since then, but the concept was so fun and relatable. And we couldn’t pass up the chance to be in this Super Bowl commercial.”
“Cheetos burst back onto the Super Bowl scene last year and this year’s Cheetos campaign is no different, perfectly depicting the lengths our fans will go for their Cheetos,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “And to be able to partner with Ashton, Mila and Shaggy, whose comedic delivery and timing bring this campaign to life, is truly amazing and something I’m sure the millions of viewers tuning into the Super Bowl will love — and relate to.”