The account was won following a multi-agency pitch and will be handled out of the agency’s Noida office.
As a part of this digital mandate, Mrig Sight Media will drive the digital marketing efforts for Mr. Brown.
In order to build and strengthen the digital identity for Mr. Brown, Mrig Sight Media will focus on media buying, promotional campaigns, creating sustainable brand equity, and managing social media, search engine optimization (SEO), and online reputation management (ORM) duties.
‘’2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to COVID-19 restrictions’’, Rachita Mathur, Franchisor, Mr. Brown said.
She adds, “Mr. Brown has always taken pride in being a first mover and is now focusing on e-commerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our target group and allow us to dominate the digital landscape. As we partner with Mrig Sight Media, we intend to kick off this mandate with a strong focus on social media, e-commerce, brand building, ORM, and SEO”, she added further on the association”.
Rahul Ranjan, Director, Mrig Sight Media says, “We are thrilled with this new partnership to come on board as the digital agency for Mr. Brown. At Mrig Sight Media, we believe in the power of performance-driven brand building and are committed to ensuring Mr. Brown digital growth”.