Kinnect, Schbang, SoCheers, VMLY&R India, White Rivers Media, and Havas Group India were among the top agencies that won big at AliveNow SAMMIE.
A brand-agency connection is unlike any other. They have to be completely in sync from conceptualisation to execution. It’s a partnership that requires utmost dedication that goes much beyond briefings and meetings. This is why at AliveNow presents SAMMIE Best Social Media Brands, we are celebrating not just brand campaigns but also the agencies that have put in their hearts and souls to bring them alive.
80 metals were given in this category of which 40 were Gold and 2 Mini SAMMIES.
Kinnect won big at AliveNow presents SAMMIE Best Social Media Brands with 8 metals. SoCheers bagged 4 metals while Schbang won 5 metals. Havas Creative won 3 metals and Havas Media India bagged 1. Below is a detailed breakdown of some of the biggest winning agencies of the evening:
Kinnect won four SAMMIE Golds for HDFC Bank’s Mooh Band Rakho (Best use of influencers on Instagram), Disney+Hotstar VIP’s #NoSubscriptionNoIPL (Best use of influencers on YouTube), Disney+ Hotstar’s #MushkilHaiMishraJi (Best conversational brand on social media), and Asian Paints’ Where the heart is (Best use of branded content and creators).
SoCheers won four SAMMIE Golds for their work with Amazon Prime Video — on Four More Shots (Best use of influencers – Celebrity), Paatal Lok (Best use of memes and Best UGC/Co-Creation Strategy) and Comicstaan Season 2 (Best use of memes with Pivot Roots).
VMLY&R India won three SAMMIE Golds for Lays’ #Heartwork (Best conversational brand on social media and COVID-19 campaigns) and Doritos’ #BlameItOnCrunch (Best UGC/Co-Creation Strategy).
White Rivers Media won two SAMMIE Golds for their work on SonyLIV’s Scam 1992 – The Harshad Mehta Story. They were awarded for the use of memes (with Applause Entertainment) and Instagram to promote the show and help it reach wider audiences.
Schbang Digital Solutions won two SAMMIE Golds for Redmi India’s #DiwaliWithMi (Best use of Social Media to generate leads or drive revenues) and Myntra’s Myntra Fashion Superstar (Best use of content marketing).
Havas Creative won SAMMIE Gold for Durex’s #StayingInIsEffingGood (COVID-19 campaigns) while Havas Media India bagged a gold metal for Swiggy’s Thank You, Delivery Heroes. Stay Safe (Best use of branded content and creators).
Wavemaker clinched a Gold for their work with Nokia — #Nokia5dot3 (Best use of memes). BC Web Wise for Voot Select’s Bigg Boss (Best use of Digital Data, Analytics, and Listening). DDB Mudra Pvt Ltd for McDonald’s’ North & East #McGrillisBack (Best use of influencers for a launch). Cheil India for MG Motor’s Launch of MG Gloster (Best Use of Social Media to Launch a Product or Service).
You can check the list of all the winners here.
AliveNow SAMMIE Best Social Media Brands 2020-21 was brought to you by Society Tea, Storia, HQ, Godrej Aer.
SAMMIE Best Social Media Brands Winners
SAMMIE Best Social Media Campaigns Winners