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With a focus on ensuring patient care and timely updates to keep panic at bay, hospitals are using their social media presence to amplify PSA messages.
Given the social distancing norms and various restrictions on movement within cities, there has been a greater need for private hospitals to use digital platforms for communication. On their part, hospitals have been using social media to share PSA messages, updates, helpline numbers, COVID-19 resources, and information on video consults. These posts, often accompanied by creatives, are helping them avoid crowding at premises and keep patients updated.
Distress Calls & Updates
Recently, a number of hospitals and doctors had taken to Twitter to create timely noise about the depleting levels of oxygen available with them. These were SOS calls to the authorities that helped them secure the required resources and assure patients that they care about them. These were followed by updates when the said items were received by the hospitals, helping with transparency. Some hospitals are also using Twitter to direct patients to their apps and helpline numbers for gaining access to verified information.
#SOS Fortis Shalimar bagh is running out of oxygen. Patients’ lives are at risk. We are running on backup, waiting for supplies since morning. We are currently suspending admissions. Request immediate assistance @PMOIndia @ArvindKejriwal @AmitShah @PiyushGoyal @rajnathsingh
— Fortis Healthcare (@fortis_hospital) April 24, 2021
Welcoming the Oxygen tanker that has come all the way from JSPL Raigarh onboard the #OxygenExpress , helping us in this hour of crisis by supplying 16 tons of medical Oxygen to Fortis hospitals. Thank you @RailMinIndia @PiyushGoyal @JSPLCorporate @MPNaveenJindal pic.twitter.com/tvOUvgMsdd
— Fortis Healthcare (@fortis_hospital) April 27, 2021
In this hour of exigency and for strengthening our fight against COVID 19, we collaborated with @cgmunich for helping us in getting 1000 oxygen concentrators from #Germany. We profusely thank Air India for facilitating the arrival of the first consignment at 7 am today. pic.twitter.com/nxiIbMRhCd
— HospitalsApollo (@HospitalsApollo) April 29, 2021
The second wave of the COVID-19 pandemic has taken everyone by surprise. That means there is a lot of misinformation floating around regarding the new strain, treatment, patient care and vaccination. Stay informed and tune in at 12 noon on BLK-Max social channels every day. pic.twitter.com/mRCtknNc1c
— BLK - Max Hospital (@BLK_Hospital) April 28, 2021
Nudge For Vaccinations
As an attempt to support government authorities in battling vaccination hesitancy, private hospitals are chipping in to raise awareness about COVID-19 vaccines. They are sharing creatives and organizing webinars to explain why these vaccines are important and why people should get them as soon as possible. The larger narrative is about the importance of immunization, in sync with the recently observed World Immunisation Week.
COVID vaccines are proven to power up one’s immunity. This #WorldImmunisationWeek, give your immunity a boost with COVID vaccine and #ImmuniseYourFuture. pic.twitter.com/LFMvXH1UlA
— Fortis Healthcare (@fortis_hospital) April 27, 2021
Vaccination is advisable for everyone.
— P. D. Hinduja Hospital (@HospitalHinduja) March 27, 2021
To learn more about vaccination join us for a #ZoomWebinar with Dr. Umang Agrawal, Infectious Diseases Specialist, P. D. Hinduja Hospital on 31st March at 08.00 PM. Register on https://t.co/slYfUjdSom pic.twitter.com/RMcD0XW9UM
Vaccination FAQs
People do have a lot of questions about the COVID-19 vaccines and how these would impact their daily lives. In order to answer these questions and tackle vaccine hesitancy, hospitals are sharing advisories and answering FAQs about COVID-19 vaccines via social media creatives. These creatives can even be downloaded and shared on platforms like WhatsApp in a bid to reduce misinformation around vaccines.
Covid-19: Getting Vaccinated? Keep these things in mind when you go to take your COVID vaccine.#Covid19 #Covid19Vaccination #covidcareseries pic.twitter.com/rotzAGr2JI
— HospitalsApollo (@HospitalsApollo) April 29, 2021
COVID-19 PSAs
To ensure that people do understand the importance of COVID-19 vaccines as a tool to immunize the population and restore normalcy, there is a need to keep amplifying COVID-19 PSA messages. These are generic messages that focus on the importance of vaccines and how they can contribute to getting things back to normal. They also include messages about washing hands regularly, social distancing, and the importance of wearing a mask. correctly.
COVID-19 is not over yet. Vaccines are a relief but we can't afford to be careless.
— Zydus Hospitals (@ZydusHospitals) April 22, 2021
Wash your hands regularly or sanitize them, wear a mask every time you are outside & maintain social distancing.
Get vaccinated when your turn comes & we hope everything resumes to normal soon. pic.twitter.com/rN2cCiC6ha
Information On Video Consults
Even though COVID-19 is overwhelming the healthcare in the country, it isn't the only disease that's impacting the lives of people at the moment. There are quite a few other illnesses, especially chronic conditions, that require consults on a regular basis. Due to lockdown and related restrictions, hospital visits have become difficult. Thus, video consults have become more important than ever before. Using social media, hospitals can be seen encouraging patients to opt for these consults rather than missing appointments.
Let our doctors come to you, virtually. Our online consultation services are always available to consult you when you can't visit the hospital.#videoconsultation #LHRC #treatment #wellness #healthcare #health #hospital #doctor pic.twitter.com/gXSuc4a5IH
— Lilavati Hospital and Research Centre (@LilavatiHRC) April 22, 2021
Social media is helping hospitals communicate with people in real-time. The creatives that are put up have the potential of being shared on these platforms as well as on other messaging platforms — thus increasing the reach of these PSAs. With everything turning more and more digital, these are necessary steps with varied benefits.