IPL 2021 Campaigns line-up to bowl over cricket fans

Paawan Sunam
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IPL 2021 campaigns

One of the most-watched sporting leagues and effective advertising mediums, IPL 2021 is live and brands have lined up their campaigns to go for the big win.

IPL 2021 campaigns had been surrounded by several speculations given the duration gap between the preceding season being shorter than usual, and the creative quality of IPL campaigns has been a hot topic of discussion since the last season, while we wait and watch how that fleshes out throughout the season, here are the brands who have initiated their promotions.

'India Ki Vibe Alag Hai' by DisneyPlus Hotstar takes a PAN-India approach, compiling diverse cultures of India and bringing them together with the shared love for cricket. Star Sports redefines philosophies building intrigue for the upcoming games.

Dream11 continues its multi-film format, releasing several different narratives for one theme. Cadbury Dairy Milk expands its campaign extending gratitude with players from Mumbai Indians, building on the concept tapped during the pandemic, as the team's 'Official Goodness Partner' since last year.

CRED is at the top of the league as of now with its campaign series 'Great For The Good'. The first ad film featuring actor Jim Sarbh, and the legendary Indian cricketer Rahul Dravid, has been the most-talked-about IPL campaign this season until now.

The campaign is written and conceptualized by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai, and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide, with music composed by Karan Malhotra. The ad films are directed and produced by Early Man Film.

More campaigns fill up the advertising arena.

Also Read: The Ultimate Guide To Humane Marketing

Great For The Good Ft. Rahul Dravid & Jim Sarbh- CRED

India Ki Vibe Alag Hai - DisneyPlus Hotstar

#IndiaKaApnaMantra​ Ft. MS Dhoni - Star Sports

Compact Kitchen: A Space Odyssey - Livspace

The Mechanic - Paytm

#TeamHaiTohMazaaHai - Dream11

#SayThankYou - Cadbury Dairy Milk​

#CricketMachao​ Ft. Divyenndu - BalleBaazi

No Upper Limit - Swiggy India

#BestToJustPhonePe - PhonePe

#UpstoxStartkarkeDekho - Upstox

If we have missed out on any of your favorite IPL 2021 Campaigns, write to us at or let us know in the comments below.

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