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The UNICEF #VaccinesWork campaign is an attempt to amplify pro-vaccine messaging with celebrity partners and advocacy efforts.
The United Nations Children's Fund has been working towards advocating for vaccines for children for a long time now. Given the widespread ills of the pandemic and the need for urgent vaccination among people across the globe have only accelerated their efforts. To this end, UNICEF is running the #VaccinesWork campaign on Twitter. They are leveraging their presence and that of their partners to help dispel myths and strategically increase the reach of pro-vaccine messaging.
Celebrity Reach
UNICEF has partnered with the Goodwill Ambassador David Beckham to spread the efforts under #VaccinesWork. In the campaign video, he can be seen talking about the need for vaccines to fight COVID-19. UNICEF has also released content in partnership with other celebrities associated with them, such as Orlando Bloom and Olivia Colman. They discuss the importance of immunization as well as answering common questions that people may have.
Orlando Bloom reconnects with Abed from @UNICEFJordan after seven years.
— UNICEF (@UNICEF) April 27, 2021
This World Immunization Week, they discuss what UNICEF and partners are doing to get COVID-19 vaccines to both Jordanian citizens and Syrian refugees.#VaccinesWork pic.twitter.com/mXrrhxV7r7
This World Immunization Week, watch Olivia Colman answer five questions on vaccines and COVID-19.#VaccinesWork pic.twitter.com/Acky0sPixC
— UNICEF (@UNICEF) April 25, 2021
Platform Collaborations
UNICEF is working with Facebook to help fight vaccine hesitancy in specific geographies such as Brazil, India, Kenya, Nigeria, Pakistan, and Ukraine. Here, the focus is on using the strengths of the platform to create visuals that would stand out and be effective tools of social media communication. They have also partnered with organizations such as Google to raise money for on-ground immunization efforts.
What kind of content helps increase vaccine confidence? We worked with @Facebook in Brazil, India, Kenya, Nigeria, Pakistan, and Ukraine to find out.#VaccinesWorkhttps://t.co/PnWakAXN1m
— UNICEF (@UNICEF) April 27, 2021
Devastated to see the worsening Covid crisis in India. Google & Googlers are providing Rs 135 Crore in funding to @GiveIndia, @UNICEF for medical supplies, orgs supporting high-risk communities, and grants to help spread critical information.https://t.co/OHJ79iEzZH
— Sundar Pichai (@sundarpichai) April 26, 2021
Also Read: List of COVID-19 relief efforts on social media
Focus On Children
Since children are the main demographic that UNICEF works with, much of the communication being put forth under the #VaccinesWork campaign is also focused on children. Here, immunization is talked about as a tool to save lives in geographies that are battling the impact of COVID-19 and how access to vaccines should be affordable, especially for those who are most vulnerable. Questions that parents are likely to have are also being answered.
The pandemic has cut off millions of children from life-saving vaccines for other diseases.
— UNICEF (@UNICEF) April 27, 2021
UNICEF is calling on governments to urgently prioritize investment in health services and vaccination programmes to reach every child - particularly the most vulnerable.#VaccinesWork pic.twitter.com/96JHqn1GR5
The pandemic has shown us how devastating a disease can be without vaccines to control it.
— UNICEF (@UNICEF) April 27, 2021
As COVID-19 vaccinations gather pace, they are a powerful reminder of what vaccines can do.
Find out how #VaccinesWork. 👇https://t.co/5pZ1Bo2GD0
Vaccine Advocacy
At the core of the #VaccinesWork campaign is vaccine advocacy — vaccines must be available to all. They are also talking about how vaccination can help people get back to their pre-pandemic lives as soon as possible. One of the messages being amplified is how vaccines are the best hope for people to fight the COVID-19 pandemic and rebuild a world that isn't living in fear of a virus. This message is being shared as part of the vaccine advocacy efforts.
Vaccines must be available to all.
— UNICEF (@UNICEF) April 24, 2021
That's it. That's the tweet.
Vaccines help bring us closer. More heartwarming hugs. More exciting adventures, discoveries and games. Countless precious moments that many children have missed for over a year.#VaccinesWork
— UNICEF (@UNICEF) April 23, 2021
Today, vaccines are our best hope of ending this pandemic - bringing us back together and rebuilding a better world.
— UNICEF (@UNICEF) April 25, 2021
Governments must work together to ensure COVID-19 vaccines are affordable and accessible to all countries.#VaccinesWork
Countries across the globe are currently working on advocacy campaigns to ensure that their people would get vaccinated as soon as possible — in an attempt to end the pandemic. In the backdrop of the current circumstances, these efforts are likely to go a long way in tackling vaccine hesitancy.