As per the manadte,Admatazz will launch and sustain Signi's digital presence across all social media platforms and execute the brand's overall marketing activities.
Admatazz has won the digital mandate in a multi-agency pitch for Signi. From the house of Chheda Jewellers, Signi will introduce affordable luxury that articulates a perfect harmony between minimalism and magnificence while embracing classic & timeless jewelry.
Signi jewels, through its launch, will be providing an exclusive range from rings and earrings to bracelets and pendants to facilitate an exclusive & luxurious jewelry shopping experience worldwide.
Speaking on the account win, Yash Chandiramani, Founder & Chief Strategist, Admatazz, said, “After getting a chance to know about the jewelry pieces, we’re delighted to showcase the products to the world. With digital evolving rapidly, we look forward to providing engaging content and building Signi’s presence in the market through the right set of marketing channels.”
Charmi Shah, the CEO, Signi Jewellery, added, “We’re thrilled to join forces with the young and dynamic team at Admatazz. The agency has demonstrated a deep understanding of the luxury jewelry world, and hence we have faith in their passion, involvement, and commitment. Partnering with them will fuel our vision to be the country’s most loved jewelry brand.”