Cricket fans will now be able to access highlights of a match, in-play clips, man of the match clips, best catches, best wickets, and more on Facebook Watch, as a part of the platform’s partnership with Sony Pictures Networks India.
The collaboration between Facebook and Sony Pictures Networks India (SPNI) will enable the digital distribution of highlights and videos from the Indian national cricket team’s upcoming tours of Sri Lanka and England. The partnership includes match highlights and videos across three ODIs, three T20Is, and five Tests, being showcased on Facebook Watch.
The range of content will include match highlights, in-play moments with best catches, best wickets, and man of the match amongst others. Being featured on the Facebook page of the sports channels of Sony Pictures Networks India, fans will be able to catch up on the action they may have missed.
Speaking on the announcement, Manish Chopra, Director, and Head of Partnerships, Facebook India, said, “Sports, including cricket, is an integral part of our efforts towards building and enabling video experiences that connect people and build community on Facebook. And we are delighted to partner with Sony Pictures Networks India (SPNI) to bring the most exciting moments from the Indian cricket team’s upcoming tours of Sri Lanka and England to Facebook Watch. We are positive that bringing the action from the matches will further bolster the conversations and engagement amongst cricket fans from across the globe.”
Manish Aggarwal, Head – Growth and Monetisation, Digital Business, Sony Pictures Networks India said, “We are excited to partner with Facebook to bring highlights and videos from the Indian cricket team’s upcoming tours of Sri Lanka and England. Our association with Facebook will enable us to extend thrilling content to cricket enthusiasts and drive further engagement around what happens on the pitch.”