FCB Group India announces organizational restructuring and key elevations

FCB Group

With the new three creative agency structures, agency heads Nitin Karkare, Swati Bhattacharya, Robby Mathew, and Joe Thaliath will take on more prominent roles.

FCB Group India announces the reorganization of its creative agencies, restructuring with three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India.

FCB Ulka

Nitin Karkare: Vice Chairman – One word that is most often used to describe Nitin is ‘Mr. Dependable’. It is this trait that has helped him stay cool through 35 action-packed years in advertising. Starting as a management trainee at Ulka Advertising to becoming the Vice-Chairman is indeed an extraordinary journey! Nitin is known to forge long-term partnerships, be it his clients, teams, colleagues, or associates. His worldview is driven by a strategic perspective and long-term solutions. His rich industry knowledge and deep insight into clients and their businesses set him apart as a truly inspirational leader.

FCB India

Swati Bhattacharya: Creative Chairperson – Swati Bhattacharya has recently been named to ‘Adweek Creative 100’ for 2021! A recognition that does FCB and India proud. Swati is a humanist. Her work finds wonder and awe in the joys and beauty of human existence, its challenges, and its tragedies. It draws from human culture and the life stance that brands can only find relevance if they inspire hope and enrich people’s lives. In 2016 she became India’s first woman CCO when she joined FCB Ulka. Under her leadership, FCB has won more than 120 awards at prestigious award festivals like One Show, Cannes, Clio, D&AD, Kyoorius, etc. While she stays married to advertising, she periodically makes short films.

Also Read : Authenticity is one of the biggest things that a brand can own: Rohit Ohri, FCB India

FCB Interface

Robby Mathew: Vice Chairman & CCO – Despite having an MBA degree, Robby’s urge to look at things differently and his out-of-the-box thinking led him to a career not just in Advertising but also in Creative. With over two decades at FCB Interface, Robby drives the agency’s creative agenda with a fervent passion. A man of extraordinarily high standards, Robby has created some of the agency’s most memorable campaigns for brands like Mahindra, Oreo, Bluestar, and Agrotech Foods. Robby’s ability to appreciate the clients’ business problems and leverage powerful creative ideas to solve them makes him an exceptional creative leader.

FCB Interface

Joe Thaliath: Vice Chairman & CEO – A retail pioneer and entrepreneur, Joe started his advertising career with FCB Ulka in Cochin. After a successful stint in Cochin, he came to Mumbai and led many different businesses before becoming the CEO of FCB Interface. Through his 30 odd years with the Group, Joe has worked on global and Indian mega brands across the automotive, FMCG, publishing, media, and telecom sectors. Known for his easy, affable style, Joe believes that good creativity is like chess, and you need the right strategy to win.

These three agencies, FCB Ulka, FCB Interface, and FCB India. will be a part of FCB Group India. “It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today. Our new structure allows for our best people to provide focused and dedicated partners to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands” said Rohit Ohri, Chairman & CEO, FCB Group India.

Speaking on the occasion, Rohit Ohri said, “Nitin, Swati, Robby, and Joe have been the pillars of the Group. The creative work that Swati and Robby have done over the last four years has made FCB Group India shine brightly on the global creativity firmament. Nitin and Joe have ensured that our creativity was a powerful economic multiplier for our clients. Together, they have scripted our creative transformation story.”

“I believe this new three creative agency structure sets up the Group perfectly to serve our clients better, with a sharper focus on their business, and for accelerated growth as we look to our next 60 years in India. It signals the empowerment of our creative leaders and the building of sustainability in our creative transformation journey.” Rohit added.


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