PNJXN will be responsible for the entire digital marketing revamp of the palace hotel, including website redesign, SEO, SEM, and Social Media Marketing of Stok Palace Heritage Hotel.
PNJXN will be responsible for managing the digital portfolio of both Stok Palace Heritage Hotel and Chulli Bagh Orchard Villas. Talking about the partnership with PNJXN, Stok Palace Heritage Hotel’s owner Stanzin Namgyal said, “We have followed the work of PNJXN for a while and we think that the agency is the perfect fit for building the brand of Stok and Ladakh in its entirety. Their work with RARE India was enough testimony for the quality they offer. The detailed plan of action with a result-oriented approach even when it comes to storytelling impressed us enough to award the contract to them. We look forward to a long-term and fruitful relationship.”
Expressing her thoughts on bagging this account, PNJXN’s Founder & Chief Strategist Pooja Nataraj Suri said, “We are thrilled to be working with Stok Palace Heritage Hotel and the Namgyals. Stanzin is a wonderful client to work with, young and in harmony with the modern world while grounded in a rich heritage. Winning the contract for the Stok Palace is tantamount to winning the contract for Ladakh in our minds. Every interaction with the Namgyals leaves us in awe of how deep-rooted their connection to the land is!”
She added, “Stok Palace Heritage Hotel is a part of the RARE India Community of conscious luxury hotels in India and the subcontinent. Since PNJXN is a RARE India Synergy Partner and owing to our in-depth understanding of the responsible and sustainable tourism narrative and storytelling, it made us the natural choice as the Palace’s digital partner.”
Regarding their plans for the digital marketing campaign for the hotel, Pooja said, “Our mandate is to create awareness about the richness of Ladakh as a destination for not just adventures but an ecological, historical, and culinary wonderland! During the first call, it was made clear that it is not a competition contract but a cooperative contract, giving us the directive to focus on Ladakh, Stok will automatically stand to gain. Knowingly or unknowingly, Namgyals hit upon the inbound marketing strategy. That is what we intend to deploy along with SEM and SMM campaigns when necessary.”