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Brands that swam far and wide on social media this Shark Week

  • Global Samosa
  • Topical Spot
Jul 15, 2021
Shark Week 2021 social media

Social Samosa takes a look at how brands are leveraging Shark Week, a programming lineup that began on Discovery Channel in 1988 and on social media in 2021.

Over the last three decades, Shark Week has evolved into a phenomenon that brands love. While some support Shark Week with co-branded initiatives and fund collections, others simply join in via social media posts. It gives them a chance to showcase the sustainable aspects of their business and/or participate in a trend that comes with various intriguing and mystery-themed content opportunities.

Discovery Channel started Shark Week back in 1988, with a show called Caged in Fear. It was about motorised shark cages. Over the years, they have added diverse shows to the lineup, helping people understand sharks and their lives better. These efforts have facilitated the bridging of gaps between humans and these mysterious sea creatures.

This year, prominent collaborations include one with Nautica, where the brand is running an Instagram poll to find the shark that would feature in one of their Spring ’22 apparel. Wilson Volleyball and Casely have released limited-edition products for Shark Week enthusiasts and fans. Scroll through to see how other brands leveraged the theme this year.

Wilson Volleyball

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A post shared by Wilson Volleyball (@wilsonvolleyball)

Nautica

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Weber Grills

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Sonic

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A post shared by SONIC Drive-In (@sonicdrivein)

Southwest Airlines

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A post shared by Southwest Airlines (@southwestair)

Georgetown Cupcake

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A post shared by Georgetown Cupcake (@georgetowncupcake)

Also Read: When a doll attempts to change the world: Barbie’s inclusive social media strategy

Casely

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A post shared by CASELY (@get.casely)

Cheshire Public Library

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A post shared by Cheshire Public Library (@cheshirelibrary)

Street Sweets

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A post shared by Street Sweets (@streetsweetstx)

Legacy Rehab

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A post shared by @legacyrehab

GoPro

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A post shared by GoPro (@gopro)

Did we miss out on a post that should be here? Do write to us at [email protected]

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#GonnaTellMyKids brand posts tell tales to cite brand recall
Reclaim Her Name: 25 Female writers to be published with real names on the cover
#TopicalSpot: Jennifer Aniston brand posts show we never stopped loving her
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#TopicalSpot: Brands getting pulled in the Black Hole

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Jagruti Verma
Jagruti is a mass media student in search for all things perfect. A lover of stories, book worlds and signs, she can find magic in almost everything she sees, reads and writes.

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