As part of the mandate, Voxxy Media will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, continue to increase brand awareness and help gain traction within the target media amidst the booming influencer outreach realm.
Voxxy Media has bagged the influencer marketing mandate for the premium beer brand, Budweiser in India
Talking about the same, Kulbir Sachdev, Founder, Voxxy Media said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy & Budweiser have yearlong plans to create the most viral, captivating and ROI focused social media influencer campaigns which will be launched in the coming months”.
“Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavor, are delighted to partner with Voxxy for our influencer marketing requirements in India. The agency’s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership”, said Ankit Kataria, Associate Director – Budweiser India, AB InBev.