As the shuttle of wins at the Olympics flys higher with India rising above, brand creatives scoop out good wishes in the advertising arena for our players’ power play.
India cheers with enthusiasm for our wins at the Tokyo Olympics, and brand creatives reflect this emotional abundance that the country is experiencing and contribute to the loud cheers and gratitude we have for our sports personalities.
The Indian women’s Hockey team knocking out the world’s #2 team, Australia, in the quarters and reaching the Semi-Final for the first time in history; PV Sindhu securing the Bronze medal for Women’s Singles (Badminton) and becoming the only Indian woman to bag two medals in this sport at the Olympics, and the Indian men’s Hockey team beating Great Britain and making it to the Semi-Final for the first time since 1980, is giving the whole country goosebumps.
Brands mirror this mood in their own tonality, terminology, and brand integration topped off with high spirits. With Amul girl cheerleading for Sindhu, Parle-G focussing on the geniuses, Cofsils ensuring uninterrupted cheers, and Happydent spotlighting the reason for India’s smile, the advertising arena lines up with a sporty theme.
More brands echo the proud wins of India at the Tokyo Olympics.
If we have missed out on any of your favorite brand creatives themed around Olympics wins of India, write to us at [email protected] or let us know in the comments below.