Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appointed as special invitee to the board.
Aditya Swamy, Director of Google India joins the board and Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook, will be a special invitee to the board of The Advertising Standards Council of India (ASCI).
As the digital advertising space is rapidly expanding around the globe, India especially shows a lot of promise. According to Dentsu’s Ad Spend Report from June 2021, the digital ad spends in India has grown from 20 percent in 2019 to 29.4 percent in 2021. And while television remains the most popular medium for advertising, its growth was only 7.7 percent, which goes to show that the digital advertising ad spend is fast catching up with TV. ASCI’s ‘Trust in Advertising’ report revealed that it is not just the metro cities that are viewing digital ads. The viewership of digital ads in rural centers, too, was found to be at par with the metros.
Subhash Kamath, Chairman, ASCI, said: “‘I’m delighted to welcome both Aditya and Sandeep to the board, this is a landmark moment. As we strengthen our roots in the digital space and streamline its functioning, it is extremely important that we collaborate with and learn from the leaders. Google and Facebook are the biggest digital players. We look forward to them helping us become a better conscience keeper of the industry.”
Manisha Kapoor, Secretary-General, ASCI, said: “Having Google and Facebook on our board is a great start to the new journey ASCI is embarking upon. It is vital for us to have a keen understanding of digital operations. We will benefit greatly from the expertise that both these companies bring with them.”
As advertisers’ focus shifts from traditional media to digital spaces, ASCI is ensuring that its stays ahead of the curve and streamlines the shift.