Minimalist forays into UAE

The UAE launch is the first step towards the Minimalist's vision of Make in India for the world.

The skincare brand Minimalist is all set to enter the UAE markets. Minimalist was launched in September 2019 and has been developed by an Indian firm Uprising Science.

The brand set its foot in the international market after successfully raising $15 Million in its initial round of funding.

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Speaking about the global expansion, Mohit Yadav, co-founder - Minimalist, said, "Our products are market agnostic as the entire brand revolves around performance and not marketing stories or claims acceptable in one market and not in another. We will continue to focus on product development and wish to serve the consumers across the world with similar passion". All the products are available on Amazon UAE and soon will be available on other marketplaces as well.