Campaign Spot

Pedigree campaigns that celebrate Dogs with the love they deserve

Shivani Mishra

26 Aug 2021 00:00 IST

Updated On 26 Aug 2021 06:47 IST

New Update

Here are campaigns by Pedigree that speak for the most loving creatures on this planet - dogs, advocating the need to give them the right vigilance along with respect.

Dogs are widely regarded as man's best friend and rightly so. Social Samosa takes a look at global campaigns carried out by Pedigree, paying homage to these selfless creatures through adorable storylines and cute depictions.

'Pedigree Feed the Good' highlights how dogs bring out the best in us no matter what. The #FeedTheStrays is an initiative to help provide food for stray dogs across cities during the Pandemic. Pedigree thrives on its tagline of ‘Feed the Good’ which comes from its purpose of preserving and nurturing the innate goodness that only dogs can bring to the world.

Pedigree wants to undo the stigma attached to dog adoption and encourage people to rehome shelter dogs, outlining the premise of its latest campaign ‘Shelters are full of good dogs' in the Pedigree -Alien campaign.

With the commercial of Pedigree Gravy, the brand urges to 'Share Your Love Not Your Food' because the food which is good for you might not be right for the Dog.

Also Read : PEDIGREE launches campaign to highlight hero-ish qualities of small dogs

Overall, the campaigns by Pedigree advocate pet adoption, right care, love, respect, and shelter with the nourishment they need. Whether you choose to celebrate by volunteering at a rescue home, making a donation to a shelter, or by giving your furry friend an extra cuddle, make sure you acknowledge just how awesome dogs are.

Here is the collation for you: