The campaign by Anheuser-Busch aims to address the increased number of drunk driving fatalities and injury cases, in association with MADD and Uber to make a collective push.
Anheuser-Busch, an American brewing company stresses the one choice alcohol consumers shouldn't make in the thirty-second long video campaign, with Uber and MADD, (Mothers Against Drunk Driving) a non-profit organization seeking to stop drunk driving, support the victims of this violent crime and prevent underage drinking.
The theme of the campaign #DecidetoRide aims to address drunk driving which continues to be a major problem in the United States. Decide to Ride focuses on educating and increasing awareness among the consumers of fatalities related to driving under the influence.
The new campaign by the US-based brewing company has been released on all social media platforms, print, digital and out-of-home mediums of advertising. Decide To Ride reaches consumers throughout the night with the message “if you drink, don’t drive.”
The makers of the campaign are set to release the campaign during the NFL games, both in-stadium, and broadcast. NFL sportspersons will also join in to spread awareness. The fresh coalition between Anheuser-Busch, MADD, and Uber is an approach towards the mutual goal.