The new brand campaign in India by LinkedIn, #FindTheBalance is themed around the honest realities of working from home and the struggle of finding work-life balance amid the pandemic.
The 60-second brand campaign by LinkedIn aims to inspire professionals to find a new perspective of balance, and urges them to look beyond their professional life, embrace their personal identities, and reconnect with their loved ones, colleagues, and friends.
In the last 15 months, the Indian workforce has been struggling to cope with the blurred lines between personal and professional lives. LinkedIn’s ‘Future of Work’ perception study reveals that more than 1 in 3 professionals in India are burnt out due to increased workload and stress, and 9 in 10 professionals believe a hybrid work model is essential for work-life balance.
Through the daily routine of two professionals with varied job roles and at different life stages, the brand film highlights how professionals today are struggling to keep up with the expectations and demands of their personal lives. Conceptualized and produced by creative agency The Glitch, the treatment leans towards sound design and familiar visuals to showcase two protagonists, who are stuck in a never-ending loop of monotony.
“Professionals in India are grappling with a burnout at this time, and our Future of Work perception study also finds that today professionals value work-life balance (52%) even more than job security (50%). The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends, and colleagues, and find a new idea of balance. As the world of work continues to evolve, we are committed to fostering a sense of community for our members to connect, spark conversations, share ideas, and encourage each other to build flexible schedules and a well-rounded lifestyle,” says Sivaram Parameswaran, Head of Brand Marketing – Asia Pacific, LinkedIn.