This Side Up Brand Studio bags digital mandate for PanIIT Alumni India

As part of the mandate, This Side Up will be working closely with PanIIT Alumni India to create compelling alumni outreach campaigns across multiple digital platforms.

This Side Up Brand Studio has bagged the digital creative mandate for PanIIT Alumni India. The agency will be responsible for managing both social media and digital communications mandates. The account is being handled by the agency’s Delhi office.

PanIIT Alumni India is an alumni movement of all the 23 IITs, working to give expression to the desire of IIT alumni to give back to their alma maters, to society, and the nation. PanIIT has undertaken several projects and programs which promote an understanding of new technologies, their likely impact on society, and the emerging opportunities for India. PanIIT also works with the IITs to provide alumni, and provide networking support needed by students and young alumni.

Speaking of the association, Saura Panigrahi, Founder, This Side Up Brand Studio, said, "We are excited to be associated with PanIIT. We all know that the IITians are some of the finest minds in the world, bringing them on a single platform can be a game. The idea is to create a cohesive platform with an improved digital infrastructure that can offer a seamless connectivity experience for IITians across the globe.”

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“We will be organizing our flagship event PI-WOT: Global Virtual Technology Summit-2021 (PI-WOT 2021) this September. The summit is one of the largest technology conferences in the world. We are looking forward to working closely with This Side Up to execute a global campaign for alumni outreach across multiple digital platforms to drive engagements,” said Praveen Kumar, IIT Delhi Alumni, EC member and Chair, Marketing and Outreach for PI-WOT 2021.

“Our journey towards scaling up online globally continues with This Side Up Brand Studio and we are happy to be associated with this energetic team!”, added Mr. Kumar.