5paisa leads with shock humor in its new campaign to advocate smart investments

The series of TVCs by the one-stop trading & investment platform aims to educate investors about the key solutions and benefits it has to offer.

Never before have consumers in the personal finance domain shown a higher adoption of doing-it-yourself (DIY) habits until now. Investment, as a wealth creation option, has increasingly gained both relevance and priority as a means to the end goal of recovering from the pandemic-induced financial backwash. It is evidently critical that market players in this already crowded category, ease the first-time investors into their processes and that they do it better than their competitors.

5paisa’s comprehensive mobile application caters to all investor needs, and their campaign speaks to the investing community en masse with the communication #AbTohSabkoPataHai! The campaign consists of a set of TVCs that convey how all mainstream investment options can be accessed and managed through the 5paisa platform, ranging from Mutual Funds, Shares, IPO, Gold, Insurance, 4000+ Stock Research, and more, all through an intuitive dashboard.

Also read: Wendy’s wages campaign against cold, soggy fries

#AbTohSabkoPataHai takes the key offerings of the brand, packages it as an eminent truth, and returns it at the most unexpected moment in the TVCs.

TVCs apart, 5paisa also unleashed a 360-degree marketing effort that packaged the campaign for each of the various demo and psychographics within their audience. Conceptualized and executed by White Rivers Media, the campaign commenced with teasers building up to the TVCs, followed by a push from leading influencers to pique audience interest and anticipation. The launch of the TVCs was further amplified by memes and also led to a Twitter trend that enabled conversation around entering the world of finance.

With #AbTohSabkoPataHai, 5paisa not only spreads awareness but also uses poignant humor swathed in quintessential Indian garb to create a clutter-breaking BFSI ad campaign for the ages.