Brands celebrate Durga Puja with campaigns that advocate positivity

Kasha Mishra
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Maa Durga

This year brands are welcoming Durga Puja with emotive homecoming campaigns, worshiping multiple avatars of the deity, celebrating togetherness embellished with childhood nostalgia.

Every year Durga Puja brings a new wave of festivity, celebration, and devotion with itself. Brands campaigns that come in this time of the year too reflect this vibe, this time around with a tinge of positivity and hope.

The Puja fever grips everyone irrespective of their age, gender, and class. One cannot simply contain the happiness this celebration brings with itself. From nostalgic stories back from home to the raw essence of Durga Puja, brands leave no stone unturned.

Some brands focus upon the relevance of Durga Puja through storytelling, while some spread the message of inclusivity. The importance of family and sharing love with the underprivileged ones were some of the common themes that emerged.

Let's take a look at some Durga Puja 2021 brand campaigns:

ITC Aashirvaad Atta

Asian Paints


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Shoppers Stop

Joy Personal Care

Fortune Foods

The Times of India


Voltas Beko

Is your favourite Durga Puja campaign a part of this list? Tell us in the comments below.

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