Facebook global outage sparks a Twitter party between brands

Kasha Mishra
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Facebook services outage

As Facebook services went down, brand creatives took centrestage On twitterand struck conversations to shoo away the Monday blues added on by the global Facebook, Instagram, and Whatsapp outage.

Facebook services faced a global outage for nearly 6 hours on Monday. Reportedly, Facebook shares fell by 4.9% and so did our hopes to aimlessly scroll through the night. All of a sudden, WhatsApp messages couldn't be sent or received, and Facebook and Instagram gave a deserted look, and that called for social conversations on Twitter followed by brand creatives.

As soon as Facebook services went down, users took to Twitter complaining about the service outage. Twitter quite skillfully leveraged the moment with a Twitter party as users and brands joined with some interesting wordplay.

Like many topical spots, brands added a comical twist while talking about their brand offerings and USPs. For instance, CEAT Tyres wrote, "Even a tech giant needs a Strategic Timeout". Burger King tweeted tagging Instagram, "U ok, bestie?". Brands like Dream 11, Unacademy, Coin CX, and many more scored a place in the conversation with punny lines.

Here's how it unfolded...



Microsoft Teams



MX Takatak

Havmor Ice Cream


Also read: iPhone13 launch raises brands’ tongue-in-cheek creative quotient

Reliance General



Godrej Cinthol

Sony Sports

Kotak Mahindra Bank

Dominos India

Which are your favorite brand creatives on the Facebook services outage? If we have missed out on your favorite ones write to us at or let us know in the comment section.

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