As per the mandate, Big Trunk Communications will be responsible to enhance the brands presence on digital platforms through strategic search engine optimization.
Big Trunk Communications has bagged the SEO marketing duties for Aster Labs. The agency will work closely with the chain of diagnostic centers in India to help attain its SEO marketing objectives.
Anindya Chowdhury, COO, Aster Labs (India & GCC) said, "We are glad to be a part of this collaboration and are looking forward to a great journey ahead. Big Trunk Communications is known for its innovative SEO strategies that help improve the keyword rankings of several renowned brands. Aster Labs is known for providing quality diagnostics, affordable and accessible to every Indian. Being a growing diagnostics network, our aim is to top the search results through data-driven search engine optimization. With Big Trunk Communications' approach of adopting new-age SEO techniques in the ever-evolving digital world, we are hoping to achieve outstanding results."
Speaking about this new partnership, Bharat Subramaniam, Managing Director at Big Trunk Communications said, "We feel privileged to work for top brands across a wide spectrum of businesses, ranging from emerging start-ups to global brands. We are excited to associate with Aster Labs which comes from the global brand Aster DM Healthcare that has a strong presence across primary, secondary, tertiary, and quaternary healthcare through 27 hospitals, 115 clinics, and over 223 pharmacies & 40 diagnostics labs in seven countries, including India. In the past year, there has been growing competition in this segment, which is why making a brand's presence felt online through Search Engine Optimization has become vital. As a part of the mandate, Team Big Trunk will work towards making Aster Labs synonymous with pathology centers in India by implementing result-oriented Search Engine Optimization strategies along with medical content creation for their website. Looking forward to making big happen together!"