Brand creatives share the urge to be desi

the urge brand creatives

Not Videsi, Be Desi is the ultimate slogan for the topical trend that is getting the brand creatives to spill what the desi fellows urge.

With Swiggy sharing the desi urge of going ham on biryani and not letting anyone come in between us and biryani (not even a spoon), social media brands turned the format omnipresent with brand creatives outlining references to their consumer base.

Goibibo drops the vacation captions, Tata Power highlights the desi dad habit, USTRAA frames male grooming habits, ixigo shares how to spot a fellow desi when in an airplane, and Tata CLiQ lines out the purchase pattern that makes up for our fashion statement.

More brands create relatable references with light-hearted indirect promotions and spill the beans on what the desis urge.

Also Read: Halloween creatives bringing real-life horrors to life



Tata Power



Paytm Money

Tata CLiQ


If we have missed out on any of your favorite brand creatives sharing what the desis urge, write to us at or let us know in the comments below.