Digital Tribe has been entrusted with the digital strategy and rollout across social media platforms for The Heritage Street and will be responsible for strengthening the brand’s SEO and SEM across multiple channels in its second phase.
The Heritage Street is a cloud kitchen and PROSE Integrated’s digital arm At Digital Tribe will aim to blend digital insights with a curated brand building strategy that is relevant to the business ecosystem.
Chef Varun Inamdar, Founder, The Heritage Street said, “Our cloud kitchen under the brand name The Heritage Street will offer 29 vegetarian delicacies home-delivered along with a banana leaf embellished with tea lights, festive flowers, and designer bags that encases it all. We aim to offer a traditional Maharashtrian experience that was earlier limited only to weddings, religious ceremonies, and auspicious days. We are delighted to partner with PROSE Integrated for creating awareness and building orders for this service via the emerging digital media landscape”.
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Commenting on the development, Setu Shah, CEO, PROSE Integrated said, “It is an interesting opportunity to drive the digital marketing mandate for The Heritage Street and its curated delicacies by renowned Chef Varun Inamdar. We specialize in offering a combination of brand building based on consumer insights and understanding algorithms of new-age digital platforms. In the first phase, our team will leverage our domain expertise and harness the power of Facebook & Instagram for achieving the brand’s objective. Over the last 4 months, a beta testing phase on Instagram & Facebook was successfully completed to get over 300 orders. Digital Tribe & The Heritage Street teams have been successful in spreading awareness and fulfilling patrons’ by home delivery of rich Maharashtrian cuisine. The learning of this pilot will be used for optimization of the target audience”.