GroupM India restructures its media buying function – Central Trading Group

Central Trading Group

GroupM India restructures its media buying function- Central Trading Group (CTG). The agency announced new roles for Pratik Rathod, Muralidhar T, K Srinivas Rao, and Rahul Satoskar.

Pratik Rathod who has been leading buying for Wavemaker will be taking on an elevated group-level role of National Broadcast Head, GroupM India. Pratik’s expertise, vast experience, and approach to creative solutions will help further leverage one of the largest mediums. Pratik will help strengthen GroupM’s OneVoice priorities and strengthen media partnerships.

Muralidhar T is taking on an elevated role of leading buying function for the whole of Mindshare. Over the years, Muralidhar has done a commendable job and his contribution has led Mindshare buying scale-up to new heights. Murali’s strategic thinking & astute commercial acumen would help the overall agency further enhance the buying product and enable higher value unlock for the clients.

“This restructure is a part of evolving transformation for GroupM. We constantly recognize and invest in talent across functions for our team members who have helped evolve key areas like the media buying practice. The relentless commitment to delivering value to its client’s business is what truly defines team CTG, and I am privileged to lead a multi-dimensional team of leaders who are passionate about media and our client’s business. I am delighted to see these leaders grow and take on larger responsibilities in shaping the GroupM CTG transformational journey,” said Sidharth Parashar, President – Investments and Pricing, GroupM India.

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K Srinivas Rao takes over the Wavemaker buying mandate from Pratik Rathod. Srini has been leading the Mediacom buying function for the past few years. For MediaCom, Srini has built a strong integrated buying team and strengthened the overall buying products by adopting strong processes. Srini’s agile work style and high people orientation will help him take the Wavemaker buying ambitions to new heights.

Rahul Satoskar, currently the region buying lead for Mindshare west, gets elevated to lead Mediacom buying nationally. Rahul is a blend of buying, strategy, and execution excellence, which we see as a strong foundation to benefit both, clients as well as Mediacom.