How OnePlus took an O2O approach this Diwali with #YourFestiveShot
To bring the moments from the festival of lights to life, OnePlus released the #YourFestiveShot campaign, aiming to help users the festive joy through an online-to-offline initiative.
As people celebrated Diwali, cradled in hope and optimism with loved ones, OnePlus released its festive campaign, #YourFestiveShot, adding another way for users to be able to express joy. The OnePlus campaign urged people to capture the vibrant and joyous moments of the festival and share them with the smartphone brand.
Through the O2O or online-to-offline element, the best shots, shared with the brand on social media platforms like Twitter and Instagram were slated to get featured on OnePlus billboards at select locations across India.
Giving a view of the initiative, the OnePlus campaign video showcased how people often need to ‘Look Up’ to enjoy the best views and moments during the festival – be it the city light illuminating the sky or lanterns dotted across windows, or your own festive pictures spread across the city billboards.
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The campaign was driven on social media with the hashtags #YourFestiveShot and #ShotonOnePlus. The contest went live from November 03, 2021, to November 08, 2021. The top 15 entries won a smartphone each while having their entries adorning the billboards on some of the key city locations.
With #YourFestiveShot, OnePlus managed to engage with the photography enthusiasts, creating a community of consumers who can then be retargeted for their smartphones that are often touted to have superior camera features. Further, the brand was able to bank on the #ShotonOnePlus trend that has managed to become a movement over the years with proud OnePlus owners creating quality content. Conceptualized on the back of Online to Offline fundamentals, OnePlus’s Diwali campaign leveraged UGC in a clutter-breaking manner.