Staying true to their philosophy of ‘A Better Life, A Better World’, Panasonic India has launched a game for good- Panasonic Building Blocks, wherein players donate their game-play in support of the kids at the three partner NGOs.
This Children’s Day, Panasonic India, builds its campaign around this integral consumer behavior to build a better future for the kids of child welfare NGOs. The brand believes that every child deserves a life full of comfort, care, and compassion and has announced the initiative supported by its campaign- #PlayForABetterWorld.
Turning a game from the past into the algorithm of change, Panasonic India urges players to collect points at Panasonic Building Blocks – a game for building better lives. As the users have fun completing stacks of blocks, they join the company’s mission of using technology for good.
Players play Panasonic Building Blocks and generate points for every game-play which adds to the collective goal of 1 million points. Once the end goal is achieved, Panasonic India donates its complete range of appliances to child welfare NGOs- Salaam Baalak Trust, Khushii Foundation, and SOS Children’s Villages India.
Commenting on the campaign, Fumiyasu Fujimori, Divisional Head of Consumer Sales, Panasonic India, said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care, and compassion.”
Shirish Agarwal, Head – Brand and Marketing Communications, Panasonic India said, “Panasonic stands by the philosophy of creating ‘A Better Life, A Better World’, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign, we are using the power of play/ gaming for social good and encouraging consumers to a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.”
The campaign is being promoted on all the Panasonic India social media handles and in retail stores with an aim to invite participation and evoke empathy while delivering both brand recognition and social good.
With #PlayForABetterWorld the brand has managed to create an immersive experience this Children’s Day.