As per the mandate, Viral Pitch will help Unocoin in offering new-age influencer marketing services while helping to build greater engagement and reach for the brand.
Viral Pitch recently announced bagging the influencer marketing mandate for Unocoin. Through this association, the agency will be offering new-age influencer marketing services to the brand.
The influencer marketing platform has conceptualized a YouTube campaign for the brand whose primary objective is to ensure brand amplification. As per the mandate, Viral Pitch will also be helping the crypto brand in breaking myths around cryptocurrency and digital investments. The association will focus on building the brand connect with recognized financial influencers for greater engagement and reach.
The campaign was launched early in the month of October 2021 and is still ongoing.
Also read: MullenLowe Lintas Group forays into Content and Entertainment business under the Lintas C:EX brand
Sharing his thoughts on this association, Sumit Gupta, Founder, Viral Pitch, said, “Cryptocurrency has been increasingly gaining prominence, especially amongst millennials. Considering Unocoin is the premier crypto exchange platform and is recognized for its diversified crypto-related features, associating with them is indeed a milestone for us. We are elated that our YouTube campaign has received a positive response so far and are hoping that with our assistance and creativity, the brand will be able to achieve its desired business and digital marketing objectives.”
Expressing his elation on this partnership, Sathvik, CEO and Co-founder, Unocoin, said, “Crypto is a new-age mode of investment. Hence, there are various misconceptions associated with it. This was one of our major objectives – to bust these myths and spread awareness about the practicality along with the benefits of digital currency and crypto investments. Since influencer marketing as a digital tool has been gaining popularity, we decided it was the appropriate strategy that would help achieve our goals. Considering Viral Pitch is recognized in the industry for its high-end services, we thought associating with them would indeed be the right move. Leveraging their expertise in the domain, we are hoping to reach one step closer towards achieving our targets.”