In her new role, Anisha Iyer will be leading the organizational vision and steering strategic goals across the business with a focus on leading future-ready teams, enhancing client relationships and more for OMD India.
Omnicom Media Group India’s media network OMD has named Anisha Iyer as its new Chief Executive Officer, effective starting January 2022. In her new role, she will be responsible for leading the organizational vision and steering strategic goals across the business with a focus on leading future-ready teams, enhancing client relationships, and delivering best-in-class solutions across the board. She will be reporting to Kartik Sharma, Group CEO, Omnicom Media Group India.
With over 18 years of experience in the advertising business and a niche in digital and technology, Anisha Iyer joined OMD in 2019 as the Managing Director for Malaysia. She has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its Chief Product Office, tasked with providing future-facing, industry-leading capabilities and technologies by instilling a culture of creativity, innovation, thought leadership, and ground-breaking ideas.
She has lent her expertise over the years, delivering cutting-edge solutions and best-in-class strategy for a range of clients spanning FMCG, Pharma, Auto, Travel, Telecom, eCommerce, Food and Retail businesses.
Building upon the culture of nurturing and elevating talent from within the group, Iyer’s appointment is yet another in the series of key leadership elevations in the APAC region that places internal promotions front and center rather than external recruitments.
“Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth,” said, Kartik Sharma, Group CEO, Omnicom Media Group India. “With her understanding of our clients, industry, and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make better decisions, faster”, he added.
Speaking on her appointment, Iyer commented, “The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm. It’s a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”