Advent Public Relations bags digital & PR communication mandate for Veterans Super League

Veterans Super League

The agency will manage 360-degree media presence spanning from PR and communications to digital media campaigns for Veterans Super League.

Advent Public Relations acquired the mandate for Veterans Super League (VSL), a platform for the Football spirit assimilation among Indian sports enthusiasts. The agency will manage the brand’s 360-degree media presence spanning from PR and communications to social media creatives & digital media campaigns and innovations.

Valdona Sports Media & Entertainment under the chairmanship of Danish Parvez Khan founded India’s Football “Veterans Super League” intending to re-lift the Spirits of Veteran Sportsmen. VSL as a platform enables an environment for mentoring and guidance on Football technicalities to nurture talents to take them to a global level.

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Danish Parvez Khan, Chairman & Managing Director, Veterans Super League said, “We were looking for an agency that gives us the best ROI and with Advent PR, we found all that and more. Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making VSL a pan India sports brand with such a successful agency on-board. It shall be an exciting collaboration.” 

Kheman Kumar, Director, Advent Public Relations said, “Advent PR is thrilled to announce that we are the official communication partner for the first ever Veterans Super League, which is going to start in Kolkata from April’22. VSL as a platform is built to support and bring back all those forgotten heroes from the sports of football, who lost their shine with time. This is what convinced us about the league and we are confident that as their trusted communication partners we can support them in this vision and help them meet their goal.


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