FoxyMoron bags digital performance mandate for Schwarzkopf Professional

As per the mandate, FoxyMoron will be handling the brand’s strategic content and design across all social media platforms as well as performance media for Schwarzkopf Professional

FoxyMoron, under the Zoo Media network, has won the full-funnel digital performance media mandate for Schwarzkopf Professional. The business will be handled by the agency’s Mumbai office. FoxyMoron will be handling the brand’s strategic content and design across all social media platforms as well as performance media.

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Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “The beauty category is one of FoxyMoron’s strongest forte’s as we’ve delivered multiple integrated campaigns that have generated positive business impact over the last decade. We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business objectives.” 

Shama Dalal, Head of Marketing, Henkel Beauty Care India, said, “In FoxyMoron, we’ve found an agency that is immensely passionate about the ever-evolving beauty category. Being a content creation powerhouse and having a strong understanding of the high impact and emergent digital marketing trends, we are excited to take our brand to newer heights with this collaboration.”