PRAG bags Social media & PR mandate for Women and Child Development Corporation, Govt. of Bihar

PRAG will be in charge of creating and executing the organization's new digital and conventional media efforts.

Public Relations and Advocacy Group (PRAG), a Gurugram based start-up will now manage all the social media activity and Public Relations management for Women and child development corporation (WCDC), Government of Bihar. The agency will also be responsible for planning and executing new digital and traditional media initiatives for the organization. In the past, the agency has also handled multiple projects for the Government of India and State governments.

WCDC, Bihar is a registered Organization under the Societies Registration Act, 1860 which is working under the Department of Social Welfare, Government of Bihar. It is the nodal agency for implementing women and child development programs of the State and PRAG will be responsible for social media handling, Public Relations, Video making, Creative designing, and SEO for the organization.

"We, at PRAG, believe that every woman has the right to rest, and hence, we are one of the very few organizations which have made menstrual leaves mandatory and paid. To stand together with WCDC, Bihar – an organization from a state which first legalized period leaves - gives us immense pleasure because just like them we are working for the social, economic, and political empowerment of women and children,” Gaurav Gautam, Founder, and CEO, PRAG said.