Here’s to another week of social media campaigns rolled out along with editorial pieces by Social Samosa.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features CoinDCX, and an in-depth feature on the future of NFTs, brands preparing for Metaverse, and more.
Social Media Campaigns
CoinDCX urges people to make a change with #CryptoResolution, this New Year
Leveraging prominent influencers, CoinDCX attempts to spread awareness on cryptocurrency trading and encourages people to make a change by investing their hard-earned money with a #CryptoResolution in 2022. Read more here.
Road To 2022: Into the future with NFTs paving the way for brand communications
Atul Sharma from Ruder Finn sheds light on the growing importance and expansion of NFTs and explains how marketers are being a part of the trend in this digital age and time. Read more here.
Road To 2022: How to account the rising inflation in the media mix for the New year
Prices across sectors will be soaring in 2022 resulting in a sharp spike in the inflation rate. Anil Nair, CEO, VMLY&R, shares his two cents on how the A&M world can prepare for the same and account for inflation while charting the spends for their marketing and media mix. Read more here.
We have doubled down our focus on the South & other regional markets: Krishna Raman, Bajaj Electricals
In conversation with Social Samosa, Krishna Raman from Bajaj Electricals sheds light on the brand’s marketing strategy, the key focus areas, and top trends in retail marketing as we move in 2022. Read more here.
Road to 2022: How can brands prepare for the Metaverse
Gopa Menon from Mindshare South Asia sheds light on the role of Metaverse in the marketing ecosystem. While it is in its nascent stage, Menon explains that marketers will need to have a Metaverse strategy in the days to come. Read more here.
How campaigns create recall & response with Hindi songs
Tuning in to the campaigns that utilized Hindi film songs to fulfill promotional objectives and create recall and response from consumers in a musical way. Read more here.
Deepika Padukone: Making collaborative content an extension of her personal brand
Deepika Padukone has struck the balance of engaging value and promotional elements in her branded content, here we dissect how she personalizes her collaborations and makes them a part of her personal brand. Read more here.
New Apple Watch campaign demonstrates the life-saving features of the gadget
Apple’s latest Apple Watch commercial emphasizes one of the device’s most crucial features: the ability to dial 911 in an emergency. The campaign comes months after news of a man, knocked unconscious in a bike accident, being assisted by his Apple watch, vent viral. Read more here.