Key Takeaways from Meta Q4 2021 Report

The Meta Q4 2021 Report highlights active usage of apps owned by Facebook, the network’s standing in terms of revenue generated, and the announcement of expected headwinds.

Ahead of Q4 2021, Meta expects headwinds to both impression and price growth. With uncertainties driven by increased competition from other apps Apple’s iOS changes and its impact on ad targeting and measurement, macroeconomic hindrances such as inflation and supply chain disruptions impacting advertiser budgets, and exchange rates of foreign currencies.

Also Read: Meta introduces ‘Personal Boundary’ for virtual reality platforms

Family of Apps (FoA) includes Facebook, Instagram, Messenger, WhatsApp, and other services*

• Family daily active people was 2.82 Bn on average for December 2021, an increase of 8% year-over-year
• Family monthly active people was 3.59 Bn as of December 31, 2021, an increase of 9% y-o-y
• In Q4 2021, ad impressions delivered across Family of Apps increased by 13% y-o-y and the average price per ad increased by 6% y-o-y. For the full year 2021, ad impressions increased by 10% y-o-y and the average price per ad increased by 24% y-o-y
• Facebook daily active users were 1.93 Bn on average for December 2021, an increase of 5% y-o-y
• Facebook monthly active users were 2.91 Bn as of December 31, 2021, an increase of 4% y-o-y
• Total revenue generated accounts to 33,671 Mn USD, a 20% year-over-year increase

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