In his new role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth and customer experience for myclassroom.
myclassroom has appointed Joydeep Mukherjee as Chief Marketing Officer. He earlier was the Head of Marketing at Airtel DTH. Prior to that, he was with Wipro Consulting as the Senior Consultant.
In his role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience. An alumnus of XLRI, he is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales and distribution, P&L leadership, product management, and consulting.
Prashant Sharma, Co-Founder, and Director, myClassroom, said, “The ed-tech industry is at a pivotal point in its evolution. The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology. Mukherjee has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management.”
Commenting on his appointment, Mukherjee, said, "I am thrilled to join myclassroom at such a pivotal time in its evolution. myclassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalized learning. I am looking forward to this opportunity of making quality education accessible to all."
myclassroom provides first-of-its-kind learning centers for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country. myclassroom’s vision is to reach out to every aspiring student and make quality education accessible right in their city, through state-of-the-art, smart classrooms.