Before joining Sleepyhead, Arha Padman was the AGM Marketing at Duroflex. In her new role, she will be leading the marketing strategy for the brand to bolster its growth plans.
The D2C lifestyle brand, Sleepyhead, has appointed Arha Padman as its Head of Brand Marketing. She will be responsible for leading brand and marketing strategy to bolster the brand’s aggressive growth plans.
Throughout her career, Padman has established herself as an expert brand marketer with more than 12years of experience. Before joining Sleepyhead, she worked with Duroflex where she was instrumental in growing the brand 4x to debut in the 1000 Cr club through innovative marketing campaigns, winning partnerships, national retail expansion, and driving digital transformation. She also worked with Group M, a WPP network company where it was leading business strategy for brands like Tanishq, Titan, Fastrack, and Sonata.
Commenting on her new role, Padman, said, “I am looking forward to working with the team to bridge the gap in the industry and create high quality, design focussed products at affordable prices. Our focus will remain on leveraging the booming D2C ecosystem to stay nimble-footed and fostering a unique brand identity for our growth play.”
She did her Bachelor’s in Communication and Journalism from Manipal Academy of Higher Education.
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