BlackCab adds Binary Chai & RADAR Agency to its network

BlackCab Binary Chai RADAR Agency

Binary Chai and RADAR Agency will now be co-owned and operated by BlackCab. Ujjwal Sharma will now be a Partner and CEO of the new Binary Chai – A BlackCab Network Agency.

BlackCab Creative Agency has partnered with Interaction Design & MarTech agency Binary Chai and Immersive Tech agency RADAR Agency, in order to expand its reach and services footprint. Binary Chai and RADAR Agency will now be co-owned and operated by BlackCab. Binary Chai’s founder- Ujjwal Sharma will now be a Partner and CEO of the new Binary Chai- A BlackCab Network Agency and will be spearheading its operations from the Delhi office

Accordingly, the total team strength has now bumped up to 70+ passionate individuals. With this move, BlackCab now has an office established in the capital, Delhi, and is slated to expand its geographical presence by creating more creative studios in cities like Bengaluru, Kolkata, Jaipur, Hyderabad, and Chennai, in addition to its headquarters in Mumbai.

While Binary Chai will bring its expertise in Web & App development, Email marketing, SEO and Marketing Automation to fortify BlackCab’s arsenal of media services, RADAR Agency will help in leveraging immersive technologies like Augmented Reality (AR) and Virtual Reality (VR), thereby helping BlackCab’s list of clients in unlocking unlimited possibilities to interact with their target audience.

Both agencies are expected to shore up BlackCab’s annual revenues by more than half a million USD this financial year and help it to achieve its objective of more than doubling consolidated revenues in FY2022-23.

Also read: Jet Airways appoints Prabh Sharan Singh as Chief Digital Officer among other senior appointments

Elaborating on their expansion strategy, Aayush Bansal, Co-Founder & Director, BlackCab, said, “After what was a landmark year for all of us at BlackCab, we are delighted to announce the addition of two of the most promising super-specialised agencies, Binary Chai and RADAR Agency, through the network agency route. We will be not only adding esteemed clientele like CII, GEE Limited, Bajaj Group, but more importantly supplementing our range of services to compete with and surpass our more-established competitors over the next couple of years. Our aim is to grow BlackCab organically by including more agencies into our network agency fold, with the ultimate aim of adding more MNCs, Corporates and homegrown brands to our existing client base that has already included the likes of Jio-Saavn, Radisson Hotel Group, The Baker’s Dozen, Kolkata Knight Riders amongst many others.”

Founded by four partners- Aayushman Sinha, Aayush Bansal, Siddhartha Singh and Rishikesh Bhanushali, BlackCab has been the creative driving force behind some of the most sought-after names across Music & Entertainment, D2C Consumer Goods, Alco Bev & Sport.


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