As part of the mandate, GOZOOP Group will be handling social media management duties as well as online reputation, and customer support management for the men’s comfort wear and innerwear brand – XYXX.
The team at GOZOOP Group will be responsible for building communities and recognition for XYXX through social media with creative assets. Founded in 2016 by Yogesh Kabra, XYXX is a men’s lifestyle label. The product offering spans innerwear, loungewear, and athleisure, and caters to the young, discerning Indian man.
Sonal Rai, Chief Marketing Officer, XYXX Apparels shares, “We believe that a brand’s communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting GOZOOP Group’s expertise, approach, and experience in the digital world, we are ecstatic to have them as our digital agency.”
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Commenting on the win, Samrat Bedi, CEO (India), GOZOOP Group says, “We are delighted to be partnering with a very collaborative and encouraging client on this fast-growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at GOZOOP.”
GOZOOP Group aims to amplify the brand communications to a larger audience through the brand’s social media platforms.