GOZOOP Group wins social media & ORM mandate for XYXX

GOZOOP Group XYXX

As part of the mandate, GOZOOP Group will be handling social media management duties as well as online reputation, and customer support management for the men’s comfort wear and innerwear brand – XYXX.

The team at GOZOOP Group will be responsible for building communities and recognition for XYXX through social media with creative assets. Founded in 2016 by Yogesh Kabra, XYXX is a men’s lifestyle label. The product offering spans innerwear, loungewear, and athleisure, and caters to the young, discerning Indian man.

Sonal Rai, Chief Marketing Officer, XYXX Apparels shares, “We believe that a brand’s communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting GOZOOP Group’s expertise, approach, and experience in the digital world, we are ecstatic to have them as our digital agency.”

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Commenting on the win, Samrat Bedi, CEO (India), GOZOOP Group says, “We are delighted to be partnering with a very collaborative and encouraging client on this fast-growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at GOZOOP.”

GOZOOP Group aims to amplify the brand communications to a larger audience through the brand’s social media platforms.


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