Filter Coffee Co. wins digital mandate for Truefitt & Hill (India)

Filter Coffee Co. has acquired the digital marketing mandate for Truefitt & Hill and will help reflect and strengthen the brand’s robust offline global presence on the digital platforms.

Filter Coffee Co. will be the Digital Agency for Truefitt & Hill to help reflect and strengthen the brand’s robust offline global presence on the digital platforms. The gold standard of male grooming for over 217 years, Truefitt & Hill is recognized as the finest traditional barbershop and has provided discerning gentlemen with only the finest in grooming products and services.

The agency will be responsible for the brand’s Performance Marketing, Strategy Formulation, Social Media Management, Influencer Marketing and Original Content Creation.

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Prannay Dokannia, COO, Lloyds Luxuries Ltd said, “We were on the lookout for a team that would thoroughly grasp our target audience and elevate our digital presence. We are more than delighted to have Filter Coffee Co. as our partner on this journey, and we look forward to their ideas and innovation in helping us achieve our business objectives.”

On the win, Anuja Deora, Founder, and CEO, of Filter Coffee Co., added, “We are incredibly delighted to engage with Truefitt & Hill for driving their digital media journey. Looking forward to taking Truefitt & Hill’s digital excellence to new heights.”