Staying true to the motto of ‘Comfortable Inside Confident Outside’, Wacoal launched its first fashion show in India, featuring iconic supermodels and showstopper Esha Gupta
Very few lingerie brands give ‘perfect fit’ the importance it deserves. But anyone who has ever tried Wacoal will tell you that the Japanese Brand is all about unbelievable comfort, superior fabric, and excellent fit – and this stands true for its latest seasonal collection too. Wacoal’s Autumn-Winter 2022 collection, to say the least, is charming and sexy, and was innovatively unveiled in its first-ever lingerie fashion show in India!
“Comfortable Inside Confident Outside” – the brand’s motto beautifully reflected in this fashion show as iconic supermodels such as Deepti Gujral, Candice Pinto, Shamita Singha, Pia Trivedi, Nayanika Chatterjee, Binal Trivedi, and others, were present along with Bollywood beauty Esha Gupta who played the night’s showstopper. Furthermore, Wacoal broadcasted the event on YouTube for pan-India exposure.
This glitzy Fashion show was the brand’s way to reassure the audience of its diverse outlook. With stunning supermodels walking the ramp, Wacoal desired to expand its vision of wanting to make women worldwide feel more beautiful, all the time – and thereby creating outstanding benchmarks in the fashion and lingerie industries through the event.
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Wacoal’s opulent fashion showcase is helping to disrupt the way we traditionally view lingerie by merging it with eye-catching trends and styles. This is additionally part of the brand’s conscious effort to make intimate wear appealing as well as comfortable for everyone. “We’ve had a wonderful journey thus far, and we’re tremendously delighted to have finished our first-ever Fashion Show in India,” said Pooja Merani, COO of Wacoal, overwhelmed by the show’s success. “It was also a delight to host these magnificent women, who still exude the same charisma and confidence on the runway.”
The event was an embodiment of the brand’s commitment to being diverse and body-inclusive. Following the success of this show, the brand promises to design and organize more such events, and as Ms. Merani announced, the brand will integrate every aspect that the audience enjoyed this time, in future editions of the Fashion Show.
Wacoal as a brand focuses on the modern woman, the various parts of her personality, the various roles she plays, and how lingerie has been made to organically flow with her through her days and tasks, in order to create a well-rounded, full life. The brand primarily focuses on producing attractive, exquisite lingerie that is perfectly tailored and renders a dream silhouette to every woman who accoutres herself in them.