Wunderman Thompson created a new vision and outlook for the brand that helps position CERA better among the aspirational Indian millennials.
Following a multi-agency pitch, Wunderman Thompson India has won the creative mandate for CERA, an Indian sanitaryware brand. The challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that helps position CERA better among the aspirational and discerning Indian millennials.
With capabilities in commerce, data and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision on the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitched campaign will be going live later this year.
Commenting on the win of the campaign, Joy Chauhan – Managing Partner, Wunderman Thompson, Delhi, said, “At Wunderman Thompson it is our mission to inspire growth for ambitious brands so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to taking the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”
Deepshikha Khaitan, Joint Managing Director, said, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson who come with a good understanding of the brand’s strategic requirements around sanitaryware and faucet category and a creative approach to deliver the same. We look forward for a fruitful relationship”