As a part of their recent campaign, SBI Card initiated a thread of conversations between celebrities & content creators through videos broadcasted on Instagram.
The campaign promoting the launch of SBI Card’s new credit card, portrays these influencers in their signature, fun manner. The CASHBACK SBI Card has a unique benefit where it offers 5% cash back on any online purchase, which is the core communication of the campaign.
The pre-launch included personalities such as Aparshakti Khurana, Barkha Singh, Rahul Dua and Gurleen Pannu creating a sense of curiosity amongst the audience. They boast about discovering a new hack which allows them a 5% cashback on any online purchase.
On the day of the launch, Boman Irani busts the hack that has kept the audience on their toes and reveals the lucrative benefits of the newly launched credit card. The campaign emphasizes that one no longer must wait for offers & online sales to make online purchases, rather it can be more spontaneous & instinctive when done using a CASHBACK SBI Card.
SBI Card managed to create a buzz among their target audience with an apt combination of influencer outreach and engaging content, interacting with the consumers on the platforms they are most active on.