One of the most awaited films of the year (for a few years) has finally been released and social conversations about Brahmāstra are lit like it has some relation with fire, and brand creatives catch some of this heat.
The trailer launch itself had managed to cause celestial chaos in the socioverse, and the release of Brahmāstra has pulled viewers and brand creatives into the Astraverse.
High-scale production, VFX, pioneering narrative, elements of the movie, whistle-worthy dialogues, astronomical elements, and more of such aspects of the movie have been integrated into the creatives, which also include some subtle and some not-so-subtle product promotions.
The first installation of the three-part series by Ayan Mukerji, backed by Dharma Productions and Star studios, supported by the lead cast of Ranbir Kapoor and Alia Bhatt, has been all over media outlets and social networks due to their amplified media appearances packed promotional efforts.
Memes and topical templates extracted from the trailer had already been surfacing, the brand creatives add on to the topical wave created by the movie.
With rand integrations with a plot twist, product usage, and offerings, the brands have unlocked the potential of this Astra. Here are the creatives launched into the Astraverse:
McDonald's India
Tata Motors
Axis Bank
Absolute Barbecues
Skore India
Shuru
Fevikwik
If we have missed out on any of your favorite Brahmāstra creatives, write to us at content@socialsamosa.com or let us know in the comments below.
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