To highlight the launch of the new Brezza, the brand rolled out a 360-degree campaign that featured Varun Dhawan.
Brezza conceptualized a campaign that captured how the new hot and techy Brezza takes over every screen in the city. The brand ambassador, Varun Dhawan was seen taking over the city, in the campaign, depicting the new features of the car. The 360-degree campaign included TVC, Print, Radio, OOH, and Digital.
The 5 teasers in the Pre-Launch Phase were focused on Brezza’s new features namely – Electric Sunroof, Head Up Display, 360 View Camera, SmartPlay Pro+ infotainment system, and more
As a part of the launch event, the brand conducted a Metaverse showcase. Aimed at giving the consumer an opportunity to explore their city in their own adventurous way, the experiential campaign enabled the consumers to sample Brezza features such as its Commanding Design and New Age Technology.
The campaign was targeted at 25-35 Yrs, SEC A, First Time Buyers and Hatch upgraders, Progressive and Modern urban successfully garnered over 7 Million views on Facebook, and 15 Million views on Instagram.