This Ganesh Chaturthi, as Bappa showers his blessings, Dabur Honey urges all to share the sweet taste of goodness and spread happiness & smiles in others' lives with #AcchaiKiMithaas
The campaign, #AcchaiKiMithaas - shows a union of two age groups – elderly and children, who were the most vulnerable during the pandemic. The film showcases the story of “Meethi Aai” who carries the pain of losing her son to the pandemic and is now living in an old age home. While she is preparing the prasad for welcoming Bappa, the festivities are not the same for her anymore. The film builds on to show how a small gesture of goodness brought back joy in her life. The background score adds an additional level of relatability and emotions to the story.
Through the campaign, Dabur Honey has managed to touch hearts with an emotional storytelling. The brand weaved an integral message of spreading goodness and smiles with the less fortunate, creating a communication that keeps the audience glued. Ganesh Chaturthi is a festival of togetherness and happiness - the campaign narrative captures these emotions aptly.